BACKGROUND
To kick off the Raptors' 30th anniversary celebration, OLG tasked us with giving the iconic Home Court Advantage game a thrilling new update, all while bringing the legendary Raptors' purple and red theme to life!

As part of the HCA Campaign, the game shines a spotlight on three incredible charity organizations across Toronto, giving players the chance to make a difference with every play by donating money. We captured this exciting mission with our slogan: 'Play the Game, Support a Community, Win Great Prizes'!

I was responsible for coordinating with our partnership team to secure the necessary photography materials for the game and social media content. Additionally, I created game art, including photo editing the Raptors mascot and backgrounds, as well as marketing materials, game flows, and branding integration.